SENSIBLE SOAP CASE STUDY
NAMING / BRANDING / LOGO DESIGN / PACKAGE DESIGN
PRODUCT: simple, safe and sensible personal cleaning and wellness products that make everyone feel welcome.
BRIEF: PREMIUM EVERYDAY CLEAN
Transition Alberta Natural Products from a regional primarily gifting brand to a national natural channel brand.
Integrated brand & category across categories and aisles.
Consistent primary brand colour matches amber bottle colour with consistent supporting colours by scent across categories.
Five lines across four categories.
Strong brand situated between natural and premium across multiple aisles.