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VANCOUVER BRITISH COLUMBIA CONTACT
SENSIBLE SOAP CASE STUDY
NAMING / BRANDING / LOGO DESIGN / PACKAGE DESIGN

PRODUCT: simple, safe and sensible personal cleaning and wellness products that make everyone feel welcome.
BRIEF: PREMIUM EVERYDAY CLEAN
Transition Alberta Natural Products from a regional primarily gifting brand to a national natural channel brand.
SENSIBLE Logos
Integrated brand & category across categories and aisles.




SENSIBLE Colours
Consistent primary brand colour matches amber bottle colour with consistent supporting colours by scent across categories.

SENSIBLE PACKAGING
Five lines across four categories.


































SENSIBLE COMPETION
Strong brand situated between natural and premium across multiple aisles.









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