top of page
SENSIBLE SOAP CASE STUDY

NAMING / BRANDING / LOGO DESIGN / PACKAGE DESIGN

BN_SensibleSoap_Header.png

PRODUCT: simple, safe and sensible personal cleaning and wellness products that make everyone feel welcome.

BRIEF: PREMIUM EVERYDAY CLEAN
Transition Alberta Natural Products from a regional primarily gifting brand to a national natural channel brand. 

SENSIBLE Logos

Integrated brand & category across categories and aisles.

BN_Sensible_Body_Logo.png
BN_Sensible_Hair_Logo.png
BN_Sensible_Scents_Logo.png
SENSIBLE Colours

Consistent primary brand colour matches amber bottle colour with consistent supporting colours by scent across categories.

SENSIBLE PACKAGING

Five lines across four categories.

BN_SensibleSoap_Lavender.png
BN_SensibleSoap_Citrus.png
BN_SensibleSoap_Chamomile.png
BN_SensibleSoap_Grapefruit.png
BN_SensibleSoap_GoatMilk.png
BN_SensibleSoap_Cinnamon.png
BN_SensibleSoap_Honey.png
BN_SensibleSoap_Licorice.png
BN_SensibleSoap__Liquid_Chamomile.png
BN_SensibleSoap_Liquid_Lavender.png
BN_SensibleSoap_Liquid_Citrus.png
BN_SensibleSoap_Liquid_GoatMilk.png
BN_SensibleBody_GoatMilk.png
BN_SensibleBody_Lavender.png
BN_SensibleBody_Unscented.png
BN_SensibleHair_Unscented.png
BN_SensibleHair_GoatMilk.png
BN_SensibleHair_Lavender.png
BN_SensibleScents_Peppermint.png
BN_SensibleScents_Cedar.png
BN_SensibleScents_Spearmint.png
BN_SensibleScents_Eucalyptus.png
BN_SensibleScents_Clove.png
BN_SensibleScents_Cinnamon.png
BN_SensibleScents_Frankincense.png
BN_SensibleScents_Patchouli.png
BN_SensibleScents_Orange.png
BN_SensibleScents_Lemon.png
BN_SensibleScents_Lemongrass.png
BN_SensibleScents_Lavender.png
BN_SensibleScents_YlangYlang.png
SENSIBLE COMPETION

Strong brand situated between natural and premium across multiple aisles.

BN_Crate61_BarSoap_Castille.png
BN_SensibleSoap_Unscented.png
BN_DrBronners_BarSoap_Peppermint.png
BN_SensibleSoap_Liquid_Unscented.png
BN_SeventhGeneration_HandSoap_FreeClear.png
BN_NOW_EO_Lavender.png
BN_SensibleScents_Lavender.png
bottom of page