BRAND & PRODUCT Design
There is more to branding & package design than clever slogans and bright colours. Making the right decisions about what is most important about your brand and product and what is going to inspire a consumer to pick it up is simple, but it’s not easy. It can be driven by research, intuition, experience, pure passion or all of the above; but for us, it has to be rooted in the answers to three basic questions: What problem does your brand or product solve? How does it solve it? What is unique about the solution? If we don’t know that, we can’t help you.
From there we can talk for hours (or not) about your core consumer, functional and emotional benefits, purpose, content & cultural landscape, brand personality…. But really, just tell us why yours is the most awesome product in your category and we will take it from there. Simple. Not Easy.
Wanna shoot the shit about brand & product positioning?
Drop us a line here.